RENEGADE PRODUCTIONS WELCOMES MEDIA
MARKETING EXPERT TO PRODUCTION AND PROGRAMMING TEAM
National Content, Programming and Media Marketing Consultant Ellen Flattery Will Work to Increase Profitability, Production funding, and Content, as well as Strategically Expand Clients’ Reach
Hunt Valley, Md. – Renegade Productions, the full-service TV/video production branch of marketing and advertising agency Renegade Communications, today announced that it has expanded its production and programming team with the addition of a new Producer- Content and Programming, Ellen Flattery. In this role, Flattery will work to develop new content, increase company revenue, and increase national distribution of content by working with clients and media networks to create strategies to reach new audiences. Flattery will expand the distribution and development of new and existing Television and Film Content and Programming.
With over 25 years of experience in the media marketing field, Renegade Productions appointed Flattery in the Producer- Content and Programming position to utilize her expertise to help the company expand the distribution and development of new and existing Television and Film Content and Programming. In this role, Flattery will work with the programming and production team to increase revenue through content marketing, national/regional and local program marketing and distribution, as well as the development of new content. Flattery will also be working with Renegade Communications’ clients in an effort to reach new audiences through content creation and strategies.
Prior to joining Renegade, Flattery spent 14 years as the President, CEO, and owner of Corporate Media Marketing and Productions, LLC., an executive media marketing consulting firm specializing in corporate marketing, national content, project management, business development, sponsorship marketing, education/cultural program marketing, major giving and non-profit/institutional marketing. While managing Corporate Media Marketing and Productions, LLC., Flattery developed, marketed and maintained an award-winning portfolio of national media content projects, and brokered solid relationships with more than 300 national corporate clients.
“The team at Renegade Productions was impressed with Ellen’s proven track record of getting clients’ results and her extensive background in media marketing,” said Timothy Watkins, President and Chief Executive Officer of Renegade. “We are excited and proud to have her join the Renegade team and believe that her expertise will benefit our clients and grow our business.”
Flattery, an accomplished media marketing consultant, worked for the Washington, D.C. area PBS affiliates WETA-TV 26 and WETA-FM 90.9 in the company’s corporate program and national content marketing departments for 4 years before starting her own company. In this role, Flattery was responsible for strategically marketing high profile PBS programs, generating revenue through corporate sponsorships and partnerships, coordinating corporate client events and fundraising, and promoting WETA to the community. Over the years, Flattery has become well-versed in public affairs, communications and promotions. She also has extensive experience in client research, top level networking, national project management, corporate marketing, content, business development, sponsorship marketing, major giving and generating project related revenue for clients; clients have included: PBS, NPR, MPT, WETA, IMAX, FOX, PGA, Volvo Ocean Race, and The Maryland Science Center.
Flattery began her career in the media industry in New York as an Editor and Writer at Children’s Television Workshop’s Sesame Street. Flattery received her BS in Film and Television Communications from Towson University and currently resides in Towson, MD.
About Renegade Productions
Renegade Productions was founded in 1988 with a focus on factual programming and documentaries. The 50-person company has produced the four-time award-winning documentary In the Face of Evil: Reagan’s War in Word and Deed and last year premiered the award-winning documentary The Blood & The Rose, a film on the remarkable story of the spread of Catholicism in the Americas as inspired by the miraculous appearance of the Virgin of Guadalupe to Juan Diego in 1531. Most recently, Renegade completed the film, Escalation, for the One Love Foundation, which will anchor a digital workshop on Relationship Violence that will be available to high schools and colleges in North America in 2014. Recently, Renegade Productions received a Gold ADDY in the category of “Integrated Campaign” for their production and creative services work developing the One Love Foundation’s first Public Service Announcement (PSA).
About Renegade Communications
Renegade Communications is a 25 year old, strategic marketing, advertising, and communications firm based in Hunt Valley, MD with $85 million in estimated capitalized billing and a staff of nearly 50 professionals. Among Renegade’s clients are Comcast, Time Warner Cable, Stanley Black and Decker, T.Rowe Price, Arris, Towson University, Mount St. Mary’s University, and Under Armour. Renegade offers its clients a 360° approach in providing a wide variety of services, including Research, Branding and Strategic Planning, Advertising, Film and Video Production, Direct Response Marketing & Fulfillment, Collateral Design & Development, Promotions & Events, Product Launches, Digital Products, Social Marketing, Sales Support and Training, and more. In its 25,000 square foot facility, Renegade houses a 6,000 square foot state-of-the-art studio that features a 3,000 square foot sound stage and six HD edit suites. Visit http://renegadecommunications.com/.
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